I'm tremendously excited. Last week a flyer came in the mail, announcing the opening of a new company that will deliver fruit and vegetables as fresh from the farm as possible to my doorstep. I like the idea of buying farm-fresh a lot; not only is the quality and the nutritional content better, but the money goes more directly to where it's needed. So this idea really appealed to me.
I did a bit of market research, and found that this company doesn't have much competition; there are only one or two other services in my area, and they're either more expensive and commercial, or specialise in fruit. Now, I'm all for fruit, but we do eat a lot more vegetables in our house than fruit.
Tonight, the box of goodies arrived on my doorstep. As well as the standard small fruit and vegie box, which claims to be sufficient for 2-3 people for about a week, I also ordered some feta cheese (which is indeed straight from the farm), and some gourmet sourdough, sourced from a local independent bakery.
In order to decide whether or not this box of goodness is actually worth it or not, my husband and I are going to do an experiment over the next few weeks. We're going to consciously test out fresh food sourced from this fruit delivery place (delivered to the door), from the local supermarket chain (5 mins away), from the discount supermarket (3 mins away), and from the Sunday food markets (30 mins away).
While cost is definitely an important factor, it won't be the be-all and the end-all. Taste and quality are important, too, as is the ability of presumably fresher food to keep for longer than not-so-fresh food. Each week, I'll make a list of the produce we have, and I'll note how long it lasts - both in terms of before it spoils, and before it runs out! And at the end of the four weeks, hopefully we should have a better understanding of where we can go in our area for really great food.
After all, don't we all want to eat really great food? :)